|
Goodbye Summer and Welcome Back Tarsheed

Goodbye Summer and Welcome Back
Tarsheed
|
Mohammad Alfozaie -
East Lansing , Michigan |
Summer has just passed and I
spent my time in the United States, yet again. In the summer
of 2007 I received a message from Kuwait from an unlikely
source, the message was sent by “Tarsheed”. For those of you
who have been living under a rock for the past couple of
years, Tarsheed is Kuwait's national energy efficiency
program aimed to cater the needs of Kuwait's growing energy
demands by providing advice and raising awareness in order
to achieve the desired national optimal efficiency.

Kuwait's energy crisis, according to many news reports, has
been ongoing for years. However, it only came to prominence
in 2006 when electricity and water shortages “flooded” the
nation. People were made to believe that this crisis is
short-term and not worth losing sleep over; however, time
proved otherwise. As the summer of 2007 knocked on the
doors, rumors circulated around the nation that the energy
crisis is greater than people first thought it was. So what
seemed to be the problem? Besides people's consumption
ignorance, it was reported that an over aged generator was
the culprit for this mini-crisis. Furthermore, it was
reported that the generator went bust after years and years
of “over-time” and it finally gave in when more urban blocks
and sectors were developed. So why not buy a new-generator?
I do not have the answer to that however, I do believe that
the problem is greater than we were told to believe for if
the whole problem was related to one single generator then
our beloved government would have pre-ordered a new
generator from amazon or Best-Buy. But, to reiterate, the
problem is much greater than that.
What I respect about Tarsheed is that they are trying to do
their best to raise awareness about the consumption and use
of both water and electricity. However, their best is not
good enough. Why is it that Tarsheed was only launched in
2006 when the energy crisis was present way before that?
Moreover, the Tarsheed campaign had a staggering starting
budget of 10 million KD, which was used to spread awareness
for 2.5 million people, without avail, by txt messaging,
multi-advertising and of course the infamous “3adaad” on
Kuwait TV.
So after spending 10M KD, has there been any improvements?
Well, we will only know if you get a txt message from
Tarsheed. That's one txt message I am not looking forward to
;)
p.s:
check out Tarsheeds website (www.tarsheed.org).
After spending an excess of 10M KD you would expect
something more impressive.
Kuwait's
Water Shortages
Kuwait has been suffering from water shortages, believe it
or not, way before suffering from electrical shortages. It
might not make sense as even the most ignorant of people
would realize that Kuwait overlooks the Persian Gulf. The
large masses of Kuwait cannot just use the, full of
impurities, sea water for every-day uses. And in order to
make the sea-water more useful than just fishing, it has to
be desalinated.
The catch, however, is that desalination is a very expensive
process as the following factors are determinants of the
capital and operating costs: capacity and type of facility,
location, feed water, labor, energy (which is already
scarce), financing and concentrate disposal. All the same,
it appears that it is the best solution available as plans
for developing desalination plans are already in progress:
“According
to the Minister, Mohammad Al-Olaim, the demand for
potable water is increasing every year.The search for
new sources of potable water and the preserving of
current existing bodies from threats of pollution and
depletion continue to be major concerns for Kuwait.As
noted by the Minister, potable water is a critical issue
that requires extensive review and research in order to
better manager existing and potential new water
resources well into the future. Because of the country’s
ongoing water shortage, Kuwait has pro-actively
supported the development and operations of desalination
plants for the production of freshwater. Additionally,
the country is a big supporter of using treated sewage
water for irrigation and/or industry. In his speech,
Minister Al-Olaim noted that local water production from
desalination plants is anticipated to increase. The
current production capacity of the plants is roughly 400
million gallons per day. Production capacity will now be
raised to 600 million gallons during the next few years.
Additionally, the Minister is calling for greater
conservation measures and a more rational use of water.
With the average individual consumption water rate
hovering around 450 liters, Kuwait presently has one of
the highest water consumption rates in the region."
Source: Kuna
| |